Primally Pure deodorant is a product I came across a few months ago and I love it! This is a review of the deodorant and why I think it's the perfect choice, especially for women over 40. Note, it's not a sponsored ad, I just really love the product (and I do have a promo code for you).

A Primally Pure Clean Swap
When I first started my fitness and weight loss journey (back in the dark ages), there was no talk of toxic beauty products and endocrine disruptors that stall weight loss and mess with your metabolism (among other things). Back then we were just focused on eating our low fat Snackwells and getting an hour of cardio in every day.
Thank GAWD we’ve outgrown those old mindsets (and fashion).

But even though I’ve been an early adopter of healthy and fitness trends, I have dragged my feet on the whole “clean beauty” movement. I just have this belief that beauty products that are labeled “all natural” tend to be less effective.
Especially deodorant!!
But things have changed. We're more aware of the impacts of toxins we’re putting on our skin and natural products have come a long way, too. While I still have a long way to go towards cleaning up my beauty products (they’ll have to pry the botox needle out of my dead hands), I thought that easing into clean beauty with a “better for you” deodorant would be a good place to start.
So at the advice of someone I follow on Instagram (whose opinion I value and trust), I tried Primally Pure, and from the moment I tried it, I was hooked!
Primally Pure Deodorants are Awesome
Friends, I’ll say it again - this is the first time I’ve found a “natural”, non-toxic deodorant that doesn’t make me smell like a farm animal. It glides on, smells great (there’s a lot of different scents, but pink geranium is a personal favorite) and it doesn’t stain your clothes! (<-this is huge!). Whether you're someone who likes to get their sweat on, or maybe you're just someone who sweats a lot (<- I get it), this is going to be a product you can trust to keep you smelling great and not soaking through your clothes.
Primally Pure has More than Just Deodorant, BTW
I know, I’m ranting about deodorant, but that’s because when it comes to cleaning up your diet and lifestyle, deodorant is something you’re putting on every day (close to your lymph nodes) and you don’t want unnecessary chemicals and endocrine disruptors to mess with your hormones (especially if you’re over 40).
That said, Primally Pure has a number of other beauty products, that to be honest, I just haven’t tried yet. Like I said, I’ve got to ease myself into this clean beauty mindset and if I’m being really honest, I’m a makeup and skincare hoarder, so I have a lot of product to work through before I make the transition.
But for now, I’ll recommend the deodorant. It’s a good place to start.
A Primally Pure Promo Code For Y'all
After trying the deodorant I reached out to the brand to see if I could snag a discount code for y’all and they gave me one! So if you head here and use the code THEFITHABIT at checkout, you’ll always get 10% off, but once and awhile, they bump that up when combined with other sales.
Anyhoo, if you happen to try any of the other products like the cleansing oil (which I also hear is really good) or the dry shampoo. I’d love to hear about your experience! Heck, you may already be using this brand since they’re all over the ‘gram lately!


Caren is a certified yoga teacher, fitness instructor and ADHD Coach. As the founder of The Fit Habit, she shares ADHD-friendly self-care, food & fitness inspiration, along with practical ways to foster mind + body wellness.
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