Think you’re too old to start Beachbody coaching? Let’s talk about that.
One of my newer coaches recently shared a concern that Beachbody coaching would be hard at her age (she's 53). She saw so many successful coaches that were young and catered to new moms who were looking to loose baby weight or women in their 20s and 30s looking to shape up for their wedding. She wondered who would want to work with a fitness coach in their 50s?
I told her point blank - LOTS of people would! People want to be coached by people they relate to. People who are just. like. them.
So yes, while there is a market for coaching younger women, there’s an equally vast market for coaching women who are in their 40’s, 50s and beyond. In fact, I’d say it’s a far greater market. These women are typically busy, tired and dealing with mid-life, pre- and post menopausal weight gain (<-this is pretty much all my clients).
But the great thing about this market of women is that they know what they need, and they generally have the funds to invest in themselves (young moms often don’t).
I LOVE coaching women over 40 because these are the women who are willing to do something about their discomfort. They’re open to change and willing to do the work (as long as it’s within reason). They’re honest with themselves about how much they’re willing to do to get results, and they’ll be honest with you, too.
Since starting coaching over 5 years ago, I’d say 90% of my clients are over 40. Most are in their early 50’s and they’re looking for effective solutions that don’t take a ton of time or complexity (because generally, life is complex enough at this age).
Beachbody Coaching Works for Women over 40 Because it’s SIMPLE
The beauty of this system is that it enables clients to workout when and where they want, follow a simple meal plan (or not) and drink a delicious superfood shake once a day. That’s it. It generally takes no more than 30 to 40 minutes a day to do all of that (depending on the workout). No gym memberships, no personal trainer fees/appointments, no complicated “diet food”.
At this stage in my life, balancing two careers and a recent ADHD diagnosis, I can only do things that are simple. If it’s complex, requires an appointment or even showing up somewhere in pants, it’s a non-starter. I honestly don’t like exercise enough to go through all that trouble. If it can’t be done in 30 minutes, I’m not interested.
I find most women my age feel the same.
We need more 40+ fitness role models
I’ve shared some of my favorite people over 40 who inspire the heck out of me with their constant defiance of age. Even in their 40’s, 50s and 60s they haven’t slowed down for a second and they continue to make self-care a priority.
The only problem with this group of women is that there aren’t enough of them! We need more women demonstrating what fit over 40 looks like. We still have a lot of work to do when it comes to pushing past stigmas of what 50 or 60 should “look like”. Frankly, I’m not sure what that is anymore, but if it’s anything granny-looking, I’m not interested.
Who are you to be a fitness role model after 40?
Who are you NOT to be? The world of social media is crowded with so many young fitness influencers. We need more examples of women over 40 who are healthy, strong, fit and capable of anything. I’m not talking about being “skinny” or having a flawless body. I’m talking about having a body that’s full of potential and life - regardless of age.
So if you’ve thought about Beachbody coaching, but you thought you might be a little “too old for that”. I urge you - think again. There are so many women who need someone like you - someone they relate to - to be a light for what’s possible.
Curious about getting started in Beachbody Coaching?
Simply add your details here and I'll be happy to reach out and answer any questions you may have. It's not for everyone, but for some - it's a rewarding journey.
Caren is a certified yoga teacher, fitness instructor and author of The Fit Habit. Here she shares simple, low carb recipes, quick home workout ideas and practical ways to foster mind + body wellness.