Before you sign up to become a Beachbody Coach, there's some realities to consider that aren't shared often enough. If you can wrap your brain around these truths, you will find success.
1. Most Beachbody Coaches fail because they spin their wheels doing the wrong things.
The trouble here is that many coaches start out doing things that aren’t revenue generating because of fear and overwhelm. This ends up consuming a lot of time with little success. Then the frustration kicks in and that's when most people quit.
Reality Check - Coaching is a hard job. I see it often being portrayed as a "ticket to freedom", on social media, but that's only half true. There's a ton of work involved with building a business, so even though you get to chose when and where you work - you still have to work.
Being "coachable" is a huge piece of this work. That means, doing the vital behaviors (i.e. inviting & working on yourself), even when it's hard. It also means showing up when you don't feel like it, unless you want to treat this as a hobby (which is totally fine, too - but expect that your results will reflect that attitude).
2. If you go into Beachbody Coaching feeling self-conscious, you’re finished before you even get started.
I look at the top coaches in this company and they are all very different people. However, they all have one very specific through-line. They own what they do with zero shame.
For the first 4 years of my coaching experience, I bumped along with spotty success because I felt self-conscious about what I was doing. Here’s a few of the beliefs that held me back. Perhaps you might resonate with them?
- MLMs have a stigma based on a long history of issues. Beachbody has integrity and does a lot of good as a company, but it’s hard to get past the narrative.
- I felt like an imposter as a coach even though I have a ton of fitness education and certifications. Ironically, some of the most successful coaches have zero fitness background. They just don’t have self-imposed emotional baggage, either.
- I didn’t believe I could be successful. This is something that has revealed itself to me as an underlying personal issue I need to resolve. When I want something, I have an immediate inner reaction that I’m not “good enough” to have it. This is BS, but so are most of the things we unconsciously tell ourselves.
All of these reasons are just stories. They’re as real as you make them. But you know what’s also true? Beachbody changes people’s lives. No joke. It also donates to important causes and continues to innovate in a growing market.
So choose what you believe very carefully, but also question everything. Critical thinking and forming your own opinion is a beautiful thing.
3. Most people give up and that’s okay
This is a business with a VERY low barrier for entry. You can become a coach for $40 USD.
That said, it’s very easy to put down your forty bucks and do absolutely nothing with the business. The reality of human behavior is that we only value what we pay for. Since you're only investing $40, it’s easy not to value the opportunity.
Add to that, it’s a lot of work. You have be willing to work hard for a while without success and most people are not willing to do that. This is why it’s so important to go into this business with eyes wide open. Expect that it will be a thankless grind for at least 6 months and you will be better off for it.
It’s not Beachbody, it’s you.
If you look at the income statements that Beachbody provides, it’s clear that some people make “okay” money, even fewer make a LOT of money, and most people make almost no money. It’s easy to surmise from this, that the Beachbody opportunity isn’t great.
But when you factor in what I just mentioned, (low barrier to entry and lack of perceived value) it’s not really about the Beachbody opportunity, it’s about the people that give up before they ever have a chance to see success.
The reality is that there is money to be made in this business, although that comes with a HUGE income disclaimer.
Team Beachbody® does not guarantee any level of success or income from the Team Beachbody Coach Opportunity. Each Coach's income depends on his or her own efforts, diligence, and skill. See our Statement of Independent Coach Earnings for the most recent information on the actual incomes of all our Coaches.
I think this encapsulates everything I just said - nothing is guaranteed. Unless you do nothing, in which case, you are guaranteed to get nothing as a result 🙂
So Why do so Many Beachbody Coaches Fail?
Here's what I know to be true about Beachbody... the workouts are amazing and the supplements are high quality. I also know that there has never been a bigger market of people trying to lose weight sustainably. So what’s the disconnect? Why aren't there more successful Beachbody coaches?
It’s just too easy not to try.
I know this because I've been guilty of it myself, and I've seen it in other coaches as well. There is zero consequence to doing nothing, so that's what most people do. It's not a moral failing, it's just the reality of leading a life of competing demands.
So after reading all this, why would anyone want to coach?
I hope my honestly hasn't turned you off. There's a reason why many coaches have been at this for years - because it’s gratifying work. Helping people, creating amazing connections and aligning yourself to something positive feels really good. Most of us can’t do that in our “day jobs”, so it’s nice to have something that feeds that feeling of emptiness many of us have.
Yes, you can make a living doing what you love
Enter disclaimer I mentioned above, but yes - you can make decent money doing this business and if you’re a blogger, it can be a great affiliate opportunity, too. Beachbody isn’t the only way I earn a living, but over time, it’s becoming a bigger part of my income pie.
But you have to do things your own way.
I see a ton of Beachbody coaches sharing Instagram stories of themselves dancing around their kitchen shaking a cup of energize. I have no idea why so many of them do this, but I doubt its a helpful marketing strategy.
I barely use Instagram at all. I tried it for a while, but to be honest, it wasn’t where I felt my best. Instead, I use my blog, email list and facebook to attract online fitness clients and coaches.
My best advice is to find a platform that best reflects you and your personality and stick with it. Lean into that tenacity I mentioned and your reason for doing what you’re doing. Then settle in for a long road to success.
If you can do those things, you will no doubt meet success.
If you’re interested in coaching, you can fill out the form for more details or just read more about it here.
Caren is a certified yoga teacher, fitness instructor and ADHD Coach. As the founder of The Fit Habit, she shares ADHD-friendly self-care, food & fitness inspiration, along with practical ways to foster mind + body wellness.
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