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How much does a Beachbody Coach make?

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How much does a Beachbody Coach make? In this post I break down income potential by rank and what you need to achieve each rank.
Head's up: If you’ve landed here by accident and have no idea what a Beachbody Coach is or how they earn money, read on - I’ll answer that, too.
How much does a Beachbody coach make? | A breakdown of incomes by rank in the company

First, what is Beachbody?

Beachbody is the market-leader in home fitness programs. They created workouts you've probably heard of like P90x, Piyo, Insanity and 21 Day Fix (among many others).  Their coaching side of the business is a partnership between the company and independent reps who sign up to promote the products and help people get plugged into a fitness routine that's right for them.

How do Beachbody Coaches make money?

At its core, Beachbody Coaches support clients through their fitness and health journey by recommending workouts and other fitness-related products.  Once a customer purchases a fitness program, their coach also keep them accountable as they work their way through the workouts and meal plan.

Some coaches are certified fitness professionals and some are even Dr.'s and Nurses, but most are just people who want to change lives, inspire and lead.  If that sounds like you, you might have what it takes to be a great coach.
A BIG FAT DISCLAIMER: Before I go on, I want to point out that all of these figures are guidelines only.  They don't in any way guarantee income.  I think that's pretty captain obvious, but it's always appropriate to call it out.  If you chose to coach, your income will be based on your effort, talent, skill and commitment.  
how to create daily habits to create success in your life.

What does it take to be a successful coach?

Tenacity, perseverance, consistency and a true desire to help others.  Those are the qualities that make the more successful coaches rise to the top.  Ironically, it's not credentials or having the perfect body, but rather those who share their journey consistently and demonstrate results along the way (theirs and others).
The reason not all Beachbody Coaches are successful is not for lack of opportunity. Two thirds of this country is obese and more than half want to lose weight, so there's lots of people to help.  However, it's not an easy job.  When you're not coaching clients, you're building a business - which includes sales, marketing and other administrative work.
Beachbody is a great way to fast-track entrepreneurship because the products are developed for you and you never have to carry an inventory, but in all other ways, it's a business.  Entrepreneurship is amazing, but the ups and downs are not for everyone 🙂

What's the main reason Beachbody Coaches Fail?

Why is it that some coaches make a really good living (insert disclaimer!) while most crash and burn?  It's purely about mindset.
Zero percent of coaches sign up with a built-in market, ready-made skills and a perfect body.  We all start as our flawed, naïve selves and for the most part, the first few months (even years) are spent not really knowing what you're doing.  That's true of most things that are hard.
The difference between successful coaches and those who are not, is that successful coaches continue to persevere.  They see potential in themselves and the opportunity.  Unfortunately, no one can gift this insight to you.  You either have it or you don't.
And yes, most of us don't have it, but if you're intentional, you can cultivate it.  I can say from experience, this was the hardest part of my coaching journey and it's why it took me so long before seeing any success. For a long time I thought I was too old to be a coach.  Now that I've embraced my stage in life, it has become my niche and my superpower.

How are Beachbody Coaches Paid?

Coaches are paid two ways:

  1. Commission from workout programs and other products (you make about 25% on anything you sell),
  2. Receiving team cycle bonuses (this is a sales bonus based on the performance of your team overall).
A note about team building: When you become a coach, not only do you work directly with customers, you can also build a team of coaches who work with their own customers and teams.  Each coach on your team contributes to your monthly bonus, much like a VP of Sales would be rewarded for the contributions of their team’s success.  Building a team is not required, but if you want to generate a full time income, it's recommended.

Beachbody Coach Leadership Ranks

Here's an overview of the Beachbody coach ranks.  I explain each rank and potential income in details below.
beachbody coach ranks

Beachbody Ranks & Income Potential

Emerald Coach - First Rank

Low salary: $0
Average salary $2,864.00
High Salary: $80, 094
An Emerald level coach is an entry-level and many coaches remain here, particularly if they are working the business as a hobby.  They achieve Emerald when they have two active coaches on their team.
(An active coach is just someone who has signed up as a coach and has at least 50 points of *Personal Volume.  They don't have a team and they may or may not be working in the business.  Many people sign up as a coach just to get the 25% discount).

Ruby Coach

Low salary: $553
Average salary: $10, 691
High salary: $104, 496
A Ruby coach is someone who is developing a team.  They have at least 2 active coaches and 2 emerald coaches on their team.

Diamond Coach

Low Salary: $359
Average salary: $15, 807
High salary: $158,664
A Diamond coach has 6 active coaches and two Emerald coaches on their team.

Star Diamond Coach

Low salary: $2,997
Average salary: $103,698
High salary: $3,038,804 (This would be an example of the highest level of Star Diamond).
A Star Diamond coach is similar in structure to a Diamond, only they also have a Diamond coach on their team.  A One Star Diamond has one Diamond coach, and a 15 Star Diamond has 15 Diamond coaches on there team.  Hope that makes sense.
Remember what I said earlier about team cycle bonuses?  Well, here's why it's recommended.  You can read the guidelines for this bonus structure here, but below is an overview out potential income.

Rank

Potential Weekly Earnings

Potential Annual Earnings
Coach $0 $0 (you do not earn bonuses at this level)
Emerald $250 $13,000
Ruby $1,000 $52,000
Diamond $2,000 $104,000
1 Star Diamond $3,000 $156,000
2 Star Diamond $4,000 $208,000
3 Star Diamond $5,000 $260,000
4 Star Diamond $6,000 $312,000
5 Star Diamond $7,000 $364,000
6 Star Diamond $8,000 $416,000
7 Star Diamond $9,000 $468,000
8 Star Diamond $10,000 $520,000
9 Star Diamond $11,000 $572,000
10 Star Diamond and above $12,000 $624,000

*What is Personal Volume?

As a coach, in order to stay active, you have to purchase at least 50 points of "Personal Volume" (PV for short).  This is under $100 worth of products per month, so not a huge investment, but not insignificant.  If you don't buy product, you can still be a coach, but in order to be eligible for the bonuses mentioned above, you have to be actively buying the products as well.  The higher the rank, the more PV you are expected to purchase.

The Realities of Becoming a Beachbody Coach

By now you're probably thinking WOW, I can make a fortune at Beachbody!  Well, maybe you can, but know that those at the top of this company (like any other company) worked incredibly hard to get there.  Most coaches don't progress to leadership ranks because it requires an enormous upfront effort with little payout for the first year (or more).

While I'm not trying to discourage anyone from trying coaching (because there are rock stars that rise every day in the company), I don't want to mislead anyone into thinking it's easy!

How much does it cost to sign up as a coach?

To sign up as a coach, the initial investment is $40.  However, it's always recommended to sign up with a challenge pack (a combination of a workout program and a supplement pack) so that you can start your own fitness transformation and speak intelligently about the product.  A challenge pack is roughly around $140 - $160 USD.

In addition to the sign up fee, there's a $15.95 monthly website fee.  This is your personalized website that will enable you to sell product.

That's it!  If you want to stay active, you'll want to continue to buy products, but that's not a requirement.  You never have to pay for training or buy inventory.

Are you interested in becoming a coach?

If you'd like to jump on a quick call with me (or discuss the opportunity via email), just fill out the form below and I'll contact you.  If you're ready to jump in right now, sign up with the mindset of a customer first, so you can start your own transformation and speak from a place of experience and integrity when you're talking to potential customers.

I recommend signing up with this challenge pack which will give you access to all the workouts and your coach registration fee is waived.  Once you sign up, I'll reach out with next steps, training materials and all the support you'll need to get started.

Fill out my online form.

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