Beachbody recently announced Beachbody on Demand Interactive (BODi for short). This is a new, interactive workout offering that will enable customers to workout in real time with their favorite instructors and even have a chance to be featured on screen during the workout!
In case you're not familiar, Beachbody is the market-leader in home fitness products. They’ve been creating transformational programs since 1998 - from P90x to Insanity and one of my favs - 21 Day Fix (extreme).
Beachbody on Demand Interactive (BODi) Announcement
In summary, Beachbody is launching LIVE on-demand classes (in addition to continuing their award-winning fitness programs). What does this mean for Customers? If you’re someone who needs a 4pm class to show up for - soon you’ll have it.
So many of us are motivated by a scheduled workout, particularly with instructors that we know and love. This new feature will not only enhance your workout library and give you a reason to get your workout on at a designated time, but, you’ll also have the opportunity to be featured on camera during the workout!
Yep, if you get on early enough, and enable yourself to be on camera, then you might just catch yourself on the big screen while thousands of people watch you interact 1-1 with the Super Trainers. They're calling this new feature the "BOD-cast" and it's going to engage users at a whole new level.
This is of course, optional, and you’ll only be recorded if you choose to be featured.
Oh, wait - did I mention the live classes will also have original artist music? No more popular music interpretations - these playlists will make you MOVE!
What kind of workouts will be available on Beachbody on Demand Interactive?
A diverse offering of workouts from your favorite Beachbody Super Trainers, along with a host of new instructors. The workouts will range from from barre, strength, cardio, HIIT, pilates, yoga and of course, spin classes, too.
BODi also Includes Live Nutrition Classes
If you're a fan of 2B Mindset or the Portion fix, you're going to love this live enhancement to the Nutrition+ program, where Ilana Muhlstein and Autumn Calabrese will join you for live cooking demos, meal plans, interactive shopping list planning and more. This is an opportunity to stay connected to the nutrition program that you know, will bring you the results you're looking for.
Beachbody is Merging with MYX Fitness to Compete with Peloton
If you love spin classes, but you don’t love the Peloton or Soul Cycle price tag (which is over $2000), then you’re going to want to know more about the Beachbody/MYX Spin Bike Collaboration. They’re merging the power of Beachbody’s home workout expertise with a spin bike manufacturer to compete with Peloton (at a much better price point).
Not only that, Beachbody has already started snagging some of Peloton’s highly coveted instructors including Jennifer Jacobs. Personally, I’m so stoked for this collaboration!
The Ultimate Portion Fix is Getting an Upgrade
First off, they are changing the name to 'Portion Fix' as the name has previously been called both 21 Day Fix and the Ultimate Portion Fix. Now, it’s just one simple name with the same portion philosophy. But the big news is that all the instructional videos are being rerecorded to shorter, more actionable clips so they can be consumed and applied faster and easier.
You’ll also get all kinds of new cooking shows and meal prep instruction which I cannot wait for!
As a coach, I’m stoked for all of these enhancements that will start rolling out in August. I love that Beachbody continues to elevate their game with endless new offerings which keeps my clients engaged in their personal fitness journey. Personally, as someone with ADHD, I thrive on novelty and Beachbody never fails to keep me interested and on my toes.
Are you currently a Beachbody on Demand Customer?
Great news! 9 Week Control Freak is now available to anyone on the platform. I can’t wait to dig into this program as I’m a huge fan of Autumn’s workouts. If you’re not a current Beachbody customer - this is the best offer for getting started.
Cookies and Creamy Shakeology is Coming in June
More great news - Beachbody is launching a new flavor on June 22 - Vegan Cookies and Creamy. This new plant-based, gluten free formula has 16g of protein, 250mg of omega-3, 6g of fiber, supergreens, and adaptogens to help control hunger, cravings and optimize nutrient density in your diet.
If you’ve never tried Shakeology, I recommend buying it along with an annual Beachbody on Demand Membership. That’s the most cost effective way to give it a try and see if it’s something you’d like to continue for the long term (reminder however, this flavor won’t be available until June 22, 2021). Most people I work with who use Shakeology consistently for the first 30 days of their workout program, continue to use it because the benefits are felt almost immediately.
How to take advantage of Beachbody on Demand Interactive?
Most of these new features will be available in the next few months as Beachbody prepares to go public on NASDAQ. Beachbody on Demand Interactive (BODi) will be available in beta to members of the Nutrition+ program. This is an ongoing monthly program (separate from the annual fitness membership), exclusively for 2B MIndset and Portion Fix monthly members.
Once the kinks are ironed out, it will be widely available on the Beachbody on Demand platform starting September 2021.
This is just another reason to invest in a fitness company that is constantly revolutionizing home self-care activities in a way that is so simple, it’s hard to say no. From mediation to cooking shows and industry-leading workouts, this is a company I always feel good about encouraging my clients to invest in. It’s also the platform I use to maintain my own fitness habit and stay fit over 50 (and beyond).
Be sure to get on my mailing list so you can take advantage of these new features as they roll out!
Have you thought about Beachbody Coaching? Now's the time!
After all of these announcements, I hope you're well convinced how committed Beachbody is to continuing their leading position in the home fitness market. With all of these new features, we continue to expand our market and audience to new people who not only love pre-recorded classes, but also live-instructor lead and spin classes they can do at home.
I'd love to work with you!